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Pound Takes » Everything Else
Ideas on Engineering Breakthrough Applications

Archive for the ‘Everything Else’ Category

The Complexity of ‘Simple’

When working with designers on anything, you’re guaranteed to get lots of input and direction regarding simplicity. I continue to be surprised by how much simplicity is a sought after trait by most of our clients when discussing their website and customer experiences. But, few people I’ve worked with can quantify simplicity or describe how it applies to their business.

Therein lies the complexity of simplicity—it’s difficult to achieve, and even more difficult to maintain as you move forward.
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