When working with designers on anything, you’re guaranteed to get lots of input and direction regarding simplicity. I continue to be surprised by how much simplicity is a sought after trait by most of our clients when discussing their website and customer experiences. But, few people I’ve worked with can quantify simplicity or describe how it applies to their business.

Therein lies the complexity of simplicity—it’s difficult to achieve, and even more difficult to maintain as you move forward.
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In this post, I make the case for paying little attention to anything else but landing your first 1,000 customers in a new venture. It may seem limiting, but it’s the right first step.

At Pound, when we’re helping a business launch a new web app, social network or other website-type of product, you’ll see and hear a mention of the first 1,000 customers in just about every meeting. The reason is, we centralize all plans around landing the first 1,000 customers—because that’s how we define early success in our projects.
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