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Pound Takes » Blog Archive » The Complexity of ‘Simple’
Ideas on Engineering Breakthrough Applications

The Complexity of ‘Simple’

When working with designers on anything, you’re guaranteed to get lots of input and direction regarding simplicity. I continue to be surprised by how much simplicity is a sought after trait by most of our clients when discussing their website and customer experiences. But, few people I’ve worked with can quantify simplicity or describe how it applies to their business.

Therein lies the complexity of simplicity—it’s difficult to achieve, and even more difficult to maintain as you move forward.

So, I was pleased to find this post (and related book) called The Laws of Simplicity via David Allen on Twitter that breaks down the laws that make up a simple solution. John uses real business examples in his elaborations of the first half of the laws to distill the otherwise abstract statements that make up each law (looks like you need the book to learn about the latter half).

This is a good read for a team collaborating on a user interface, operational process or other system striving for simplicity.

The Laws of Simplicity

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