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Pound Takes » launch strategies
Ideas on Engineering Breakthrough Applications

Posts Tagged ‘launch strategies’

The advantage of 1,000 customers

In this post, I make the case for paying little attention to anything else but landing your first 1,000 customers in a new venture. It may seem limiting, but it’s the right first step.

At Pound, when we’re helping a business launch a new web app, social network or other website-type of product, you’ll see and hear a mention of the first 1,000 customers in just about every meeting. The reason is, we centralize all plans around landing the first 1,000 customers—because that’s how we define early success in our projects.
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