Deprecated: Assigning the return value of new by reference is deprecated in /nfs/c02/h06/mnt/42598/domains/ideas.poundi.com/html/wp-settings.php on line 468

Deprecated: Assigning the return value of new by reference is deprecated in /nfs/c02/h06/mnt/42598/domains/ideas.poundi.com/html/wp-settings.php on line 483

Deprecated: Assigning the return value of new by reference is deprecated in /nfs/c02/h06/mnt/42598/domains/ideas.poundi.com/html/wp-settings.php on line 490

Deprecated: Assigning the return value of new by reference is deprecated in /nfs/c02/h06/mnt/42598/domains/ideas.poundi.com/html/wp-settings.php on line 526

Deprecated: Assigning the return value of new by reference is deprecated in /nfs/c02/h06/mnt/42598/domains/ideas.poundi.com/html/wp-includes/cache.php on line 103

Deprecated: Assigning the return value of new by reference is deprecated in /nfs/c02/h06/mnt/42598/domains/ideas.poundi.com/html/wp-includes/query.php on line 21

Deprecated: Assigning the return value of new by reference is deprecated in /nfs/c02/h06/mnt/42598/domains/ideas.poundi.com/html/wp-includes/theme.php on line 618
Pound Takes » marketing
Ideas on Engineering Breakthrough Applications

Posts Tagged ‘marketing’

Effective one page websites

Something I’ve always noticed and appreciated is an effective one-page product website. I’ve run across oodles of deep sites that couldn’t convince me to buy anything, yet I’ve often bumped into a simple, clear page that’s caused me to part with my cash within minutes.

This got me debating on why and when to use a one-pager and interested in finding a set of guidelines when creating one.

First off, I’ll concede that one-pagers are hard. Hard to pull off and even harder to convince a client or business manager to have the guts to commit to. Designing one- pagers is scary, because everything has to be perfect. Each item steals attention from the others, so every element and every word has to be scrutinized to ensure it supports the positioning and communicates the essence of the product.
continue reading this article >